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James Forbes, Founder & CEO

James brings over 20 years of experience in the not-for-profit sector, working with prominent organisations such as the WWF Australia, the Nature Conservation Trust of NSW (NCT, now the BCT), Australian Indigenous Education Foundation (AIEF), Murray Darling Wetlands Working Group, Trust for Nature, AIDS Council of NSW (ACON), WA AIDS Council, and the Survivors & Mates Support Network. He also served as CEO of the Jane Goodall Institute Australia for nearly seven years..

Throughout his career, James has developed a deep understanding of the challenges and opportunities in effective strategic planning and brand marketing for non-profits. He has played a key role in raising over $20 million in donations for various charitable causes and was instrumental in transforming the Nature Conservation Trust of NSW's $10 million Revolving Property Fund, which was recognised as the best in Australia by an independent agency.

James' family has a strong philanthropic legacy, particularly in the arts and education sectors. They were involved in the establishment of the Australian Ballet and the Barr Smith Library at the University of Adelaide. His grandfather also founded the Barr Smith Travelling Scholarship for agriculture students to study internationally, as well as the Lady Barr Smith Memorial Fund for Cancer Research.